Reima is a Finnish kid's clothing brand which wants to encourage families all around the world to go out and move more. Their goal is to register 1 000 000 hours of activity for their campaign. #MillionHoursofJoy is done in co-operation with Visit Finland, and they want to emphasize the importance of exercise, as well as to tell people about the way kids in Finland spend a lot of time outside. Finland has amazing nature, clean air and a lot of outdoor opportunities.
THIS IS HOW WE DO IT
Here in California the activities are very different from what I was used to in Finland. The culture is different and the distances are long. People mostly just drive everywhere; even to do sports. Bicycle roads are not very good and the traffic is horrible, so many people pack their bicycles into their cars and drive to parks or mountain trails. Hiking is also very popular, but that too usually requires some driving first. But once you get there, the nature here is amazing! We can't walk directly into a forest from our house like in Finland, but we like to go hiking on the weekends, and on our trips.
Kids here can't run freely to the parks or to a neighbor's house. Adults are usually accompanying the kids. Even that takes away from daily exercise when your parents are taking you everywhere and are there to "protect" you. I'm so happy that we have our own yard where the kids can play. Otherwise kids mostly are only able have hobbies that their parents are willing to drive them to. For us, it has been ballet class, tumbling and play dates with other kids. We have been ice skating every once in a while. I hope that at some point my kids will find a passion for some activity and pursue it further. And I really hope it includes being outside, just like my childhood hobbies.
We try to be active daily in our routines. Now, that our oldest one has started kindergarten, we either walk, scooter or bike to school. We used to go to a park almost daily to play. Now that we have school during the day, we plan to go to the park after school as long as the weather cools off a little bit. The school also has a playground, but unfortunately the recess at school is very short. They only have one twenty minute recess which also includes a snack time. School kids won't go outside on a rainy day even if the rain stops. Because kids are not very active outside here, they often learn how to bicycle, swim or ice skate a lot later than kids in Finland. I would love my kids to be able to experience all the activities I did as a child, and especially during the winter time. Snow is not very familiar element to them.
REIMA KIDVENTURE CAMPAIGN
You can participate in this campaign by registering your kids daily activity hours at Reima's website, uploading a picture of your family's activities on Instagram or the Reima Facebook site with the tag #millionhoursofjoy. By participating, you will automatically qualify for a weekly drawing where you can win Reima products. At the end of the campaign 14 families will win an activity adventure in Finnish Lapland, Ruka. Sounds awesome, right? You can also download a ReimaGo app for your phone where you can register the activity hours.
We have decided to pay attention to the amount of our weekly activities, especially outside, and therefore I challenge your family to participate! It's fun for everyone!